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Six Industrial Blogging Tips to Reach Professional Tradesmen
I’ve been reviewing dozens of manufacturer’s blogs and have noticed that a number are committing a fatal error. They are trying to be all things to all people. That brings up the subject of “niche...
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3 Ways to Maintain Better Relationships with Tradesmen
The cost of acquiring a new customer can be up to five times greater than keeping an existing one. Unless you have a unique product that no one else has, you have to compete with someone for the...
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Industrial Marketers Need to Use Blogs and Emails to Reach Tradesmen
Will blogs replace e-mail? After Al Gore invented the Internet, everyone was saying that print magazines that served the trades would be a thing of the past. They said that this old technology would be...
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Tradesmen Are People Too: Put Some Emotion In Your B-to-B Branding
Most B-to-B companies don’t take connecting with their customers on an emotional level as a serious tactic in their branding strategy. They contend that customers base decisions on facts, not opinions...
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Replace Your Web Site With a Blog and Interact More With Tradesman
Once someone goes to your web site, what reason do they have to go back? I think most of you will agree that once a tradesman has been to your site and got the product info or downloaded some basic...
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Make Your B-to-B E-mail Campaign to Tradesmen a Success
You need to connect quickly in the subject line in order for them to open an e-mail. Look beyond pitching your product and talk about issues that hit their hot button. Don’t know what those are? ASK!...
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Social Media: 4 Signs Your Tradesmen Want to Hear From You
Blogs, Forums, Twitter – are your brands or company being mentioned on any of these? If not, what are you going to do about it? Should you be joining the conversation? What are your competitors doing?...
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Why Webinars Are A Good Marketing Tool To Reach Tradesmen
Webinars are a good way to mix up the way you deliver your message to tradesmen. They allow you to set yourself apart as an expert, gives you visibility, credibility and immediate feedback on your...
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Are You Using Influencers in Your New Product Launch to Professional Tradesmen?
When you’re planning your next new product launch beyond your traditional media lists that you send to, are you utilizing the Influencers in the market you’re going after? Most times you don’t think...
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5 Reasons to Consider a Trade
Today, we have guest blog from Julian Groneberg of AEG Powertools, who will be discussing some of the top benefits of entering the trade business. Working as a tradesman has more than its fair share of...
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